MySwitzerland × escapio
More of a friendship than a business deal
Some partnerships just work. This one turned into a friendship.
For ten years, MySwitzerland and escapio have shared more than a common goal: namely the conviction that a trip to Switzerland can be more than just a holiday. It started very concretely: MySwitzerland, the official tourism platform of Switzerland, was looking for a strategic partner who would not only bring German guests to Switzerland, but keep them there.
What followed was not a classic campaign deal, but genuine groundwork: Swiss regions were strategically integrated into the landing page structure, an exceptional hotel portfolio was developed — and as a welcome side effect, long-standing partnerships with hotels grew from this.
Together, they worked out what defines Switzerland at its core: luxury spanning classic grand hotel charm and new, experience-oriented concepts. Wellness that breathes. Nature between mountains, lakes, and cities you'd only expect to find in picture books. This essence runs through all campaigns — year to year, with strong visuals, coordinated themes around seasons, culinary experiences, and the distinctive hallmarks of Swiss tourism: the Swiss Travel Pass, the Grand Train Tour of Switzerland. Things that turn a good holiday into a lasting memory.







